Amaze-Dubai is the Middle East’s Premier Innovation and Luxury Lifestyle exhibition primarily attended by high-net-worth individuals from Dubai and other affluent countries. Luxury brands have to communicate their exceptionality to the potential customers in different ways. The concept of a luxury brand is entirely different from other mass brands. Face-to-face product marketing is the best

Most companies are not interested in spending money on their exhibition staff. But, the staff plays a key role in one-to-one marketing, product demonstration, explaining product features, and creating brand awareness. Hence, it is necessary to have a well-trained staff for exhibitions. If you do not have a smart staff, your pre-event marketing efforts, well-designed

Expos are an effective way to propagate your business among the prospective customers. Design of your exhibition stand plays a crucial role in attracting your target audience to generate leads. The stand should have a great look and by seeing the stand they should believe that you have something to offer. The quality of your

When we talk about the lifestyle of rich and famous, luxury is the first word that comes to our mind. From celebrities in sports to media, from politicians to businessmen, everyone works completely on the motto “if you’ve got it, flaunt it”. By many estimates, the world’s super-rich makes up 0.000029 of the population, yet spend over US$230

In 2014, an April Fools video went viral, racking up 18 million views in wildfire fashion. The video was a prank mashup of Google Maps and Pokemon, and its popularity subsequently inspired the creation of the Pokemon-Go app, launched by Niantic Inc. in 2016. For many of us, Pokemon-Go was our first brush with Augmented

When Steve Jobs first came up with the innovation for the iPod, it wasn’t actually a machine he had in mind, but “a thousand songs in the pocket.” It was, at the time, an impossible idea, because hard drives of that capacity and size just didn’t exist. In fairly short time the technology caught up

The past couple of years have marked a dramatic shift in consumer behavior; people nowadays are shifting buying preferences towards experiences. That being said, how do you determine if an experience is worth your while? In order for an experience to be classified as enjoyable, it must activate more than one sense (Sight, Smell, Touch,

London offers your business the best chance of international success. Voted the world’s most competitive city, London offers plenty of advantages for expanding international companies including leading talent and transport links, light-touch business regulation and huge business opportunities for growth. Europe’s best talent London businesses have access to Europe’s best and most diverse workforce. Among more

It’s the car you drive, the clothes you wear, the music you listen to, the alarm clock that wakes you up every morning or the house you rent in the summer. Your choices, preferences, and belongings determine your lifestyle; an alteration in your regular or routine ways (no matter how significant) symbolizes a change in

United Nations World Tourism Organisation, UNWTO, considers tourism as one of the fastest growing sectors in the world. Within the different categories of tourism, the fastest growing is adventure tourism. The UAE provides tourists umpteen opportunities to experience soft* adventures that are perfect for rejuvenation or recreation. It not only helps tourists enjoy a one-off