In 2014, an April Fools video went viral, racking up 18 million views in wildfire fashion. The video was a prank mashup of Google Maps and Pokemon, and its popularity subsequently inspired the creation of the Pokemon-Go app, launched by Niantic Inc. in 2016. For many of us, Pokemon-Go was our first brush with Augmented
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Innovation is not about what you know but about what you don’t know
When Steve Jobs first came up with the innovation for the iPod, it wasn’t actually a machine he had in mind, but “a thousand songs in the pocket.” It was, at the time, an impossible idea, because hard drives of that capacity and size just didn’t exist. In fairly short time the technology caught up
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A Multi-Sensory Experience
The past couple of years have marked a dramatic shift in consumer behavior; people nowadays are shifting buying preferences towards experiences. That being said, how do you determine if an experience is worth your while? In order for an experience to be classified as enjoyable, it must activate more than one sense (Sight, Smell, Touch,
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5 Reasons Why You Should Launch Your Business In London
London offers your business the best chance of international success. Voted the world’s most competitive city, London offers plenty of advantages for expanding international companies including leading talent and transport links, light-touch business regulation and huge business opportunities for growth. Europe’s best talent London businesses have access to Europe’s best and most diverse workforce. Among more
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A Platform For New Discoveries
It’s the car you drive, the clothes you wear, the music you listen to, the alarm clock that wakes you up every morning or the house you rent in the summer. Your choices, preferences, and belongings determine your lifestyle; an alteration in your regular or routine ways (no matter how significant) symbolizes a change in
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