Successful Staffing Strategies to Enjoy the Best Out of a Innovation and Luxury Lifestyle Expo
Most companies are not interested in spending money on their exhibition staff. But, the staff plays a key role in one-to-one marketing, product demonstration, explaining product features, and creating brand awareness. Hence, it is necessary to have a well-trained staff for exhibitions. If you do not have a smart staff, your pre-event marketing efforts, well-designed expo stall, standees, and giveaways will go in vain. As you know, employees are the biggest asset of an organization. Likewise, the expo staff is the soul of your exhibition strategy.
If you’re using volunteers at the lifestyle expo, then proper training has to be given on your product features and share knowledge on what is your brand all about. It is also necessary for them to know the targeted market as well as the audience.
Role of lifestyle expo staff
Every visitor is looking for a positive experience. So, your staff should be proactive in core areas. They should:
- Approach lifestyle expo attendees to initiate conversation
- Know answers for simple to complex questions relevant to your product/service
- Collect data that helps in building customer relationships
- Know how to build brand loyalty and brand awareness
- Know how to meet business goals and close a deal.
Guidelines to appoint expo staff
Even though well-designed exhibition stall attracts the visitors, it is necessary to have a supporting staff to keep the visitors engaged. Some of the strategies you can follow while selecting your lifestyle expo staff are:
The appearance of the staff plays a key role in luring visitors to your stall. The expression of staff should be pleasant and welcoming. They should know how to greet and treat the visitors to engage them in conversation. Grooming and hygiene of the staff are important as it reflects the image of the company. Formal wear is recommended. If you can afford a uniform for all staff, then that will be an additional weight.
Your team should convey the right message of your company to the visitors. Staff with great knowledge on your product can talk in an authentic way. Thus, they can create brand awareness. The staff should know the in and out of the product they’re going to sell. They should have a broad knowledge of the product, which helps them to answer the questions posed by the visitors. Because when the visitors get enough information about the product, they tend to become your customers. They should have the details of the existing customers to encourage them to continue the relationship. This helps to build brand loyalty among the existing customers.
The staff has to stretch their working hours when they’re at the exhibition venue. Working at an exhibition is a strenuous task. They may have to face both dull and exciting business hours. They should know how to handle both situations. If you have a dedicated and enthusiastic staff, then they will be determined to keep the enthusiasm till the end of the day. You’re entrusting them with the reputation of the company. Hence, it is necessary to choose lifestyle expo staff members who show integrity to their work.
Amaze-Dubai offers an incredible experience to both exhibitors and visitors. Bring in your innovations to Amaze-Dubai and drive leads for your brand!
Don’t miss the chance to exhibit at the exhibition in the region taking place between the 30th Nov – 2nd Dec 2018 in London and 21st – 23rd February 2019 in Dubai. Visit us for more information – amaze-expo.com
Until next time,
The Amaze Expo Team