Marketing Your Luxury Brand Name to a Larger Crowd
Amaze-Dubai is the Middle East’s Premier Innovation and Luxury Lifestyle exhibition primarily attended by high-net-worth individuals from Dubai and other affluent countries. Luxury brands have to communicate their exceptionality to the potential customers in different ways. The concept of a luxury brand is entirely different from other mass brands.
Face-to-face product marketing is the best way to generate leads, drive sales and build long-lasting customer relationships. More than that, luxury brands need a different marketing approach than mass brands. Luxury marketing strategy should consider a highly competitive market. To stay ahead in the competition, you need to come up with a customized approach. Hence, a luxury exhibition is a great way to get potential clients for your brand.
Choose the right expo coordinator
You should know the market for your luxury brand. You have to be aware of the interests of your targeted audience. Conduct research on various event organizers before choosing an expo coordinator. Find an organizer who is conducting a luxury exhibition and has a history of conducting successful exhibitions. Enquire with previous exhibitors and attendees if possible about the feel of the past events conducted.
Exhibiting your innovative and luxury products in an exhibition is the cost-effective way of marketing. Because exhibitions help you to show the products to a larger audience at one location. Both local and international buyers visit a luxury exhibition conducted by well-known organizers. You can generate more leads by taking part in an exhibition i.e., within 1-2 days.
You should set the objectives and plan strategies for your luxury exhibition. Your objectives should include brand awareness, brand loyalty, branding plans, graphics, well-designed stall, content, and exhibition staff. Discuss your objectives with your staff so that they can help you in achieving those.
Advertise your presence
Pre-event advertising plays a major role as people decide to visit your exhibit based on that. Around 75% of visitors are attending the show based on the advertisements they have seen or heard. Hence, it is necessary to develop strategies for your event promotions. Use promotional techniques such as:
- Commercials on media such as TV, radio, newspapers, magazines, etc.
- Do email marketing and content marketing
- Send emails to your existing customers to inform them that you’re participating in the tradeshow.
- Face-to-face communication
When you meet people in person, it easy for you to build faith and make a connection with the prospective clients. Building strong customer relationships is the best way to create long-lasting impressions. At a luxury exhibition, you can initiate the conversation with customers to discuss the features offered by your brand. The attendees also can ask questions to get a clarity on what you’re offering. Detailed one-to-one discussions help the attendees to take a decision on whether they need the product immediately or in future.
Set realistic expectations because any luxury exhibition rarely gives immediate results. You may have generated leads in the exhibition, but not many of them are converted into customers. Conducting follow-up is necessary after the event to convert the leads into customers. Making phone calls, sending emails and scheduling personal visit are the different ways to follow-up your prospective clients.
Amaze-Dubai, the innovation and luxury exhibition is going to be conducted in Dubai from 21st – 23rd Feb 2019. Establish your presence in the exhibition through one-to-one communication. Be a part of this authentic luxury exhibition today!
Don’t miss the chance to exhibit at the exhibition in the region taking place between the 30th Nov – 2nd Dec 2018 in London and 21st – 23rd February 2019 in Dubai. Visit us for more information – amaze-expo.com
Until next time,
The Amaze Expo Team